#CLIENT BASE MEANING SOFTWARE#

This approach is generally the cheapest option as you are investing in standard software components. Cut-down versions of such software may be suitable for smaller businesses. Several software companies offer CRM applications that integrate with existing packages. It is also a good solution if you are already geared towards online e-commerce. This approach is ideal if you need to implement a solution quickly and your company does not have the in-house skills necessary to tackle the job from scratch. Therefore using technology to improve CRM makes good business sense.ĬRM solutions fall into the following four broad categories.Īpplication service providers can provide web-based CRM solutions for your business. The better the relationship, the easier it is to conduct business and generate revenue. Types of CRM solutionĬustomer relationship management (CRM) is important in running a successful business. Customer needs change over time, and technology can make it easier to find out more about customers and ensure that everyone in an organisation can exploit this information. The more you know about your customers, the easier it is to identify new prospects and increase your customer base.Įven with years of accumulated knowledge, there's always room for improvement. Once your business starts to look after its existing customers effectively, efforts can be concentrated on finding new customers and expanding your market.

improved profitability by focusing on the most profitable customers and dealing with the unprofitable in more cost effective ways.increased value from your existing customers and reduced cost associated with supporting and servicing them, increasing your overall efficiency and reducing total cost of sales.enhanced customer satisfaction and retention, ensuring that your good reputation in the marketplace continues to grow.The better you understand your customers, the more responsive you can be to their needs. In essence, CRM helps a business to recognise the value of its customers and to capitalise on improved customer relations. However, the more channels you have, the greater the need to manage your interaction with your customer base.Ĭustomer relationship management (CRM) helps businesses to gain an insight into the behaviour of their customers and modify their business operations to ensure that customers are served in the best possible way. The more opportunities that a customer has to conduct business with your company the better, and one way of achieving this is by opening up channels such as direct sales, online sales, franchises, use of agents, etc. The costs associated with finding new customers mean that every existing customer could be important. In the commercial world the importance of retaining existing customers and expanding business is paramount.

Client base meaning